top of page
Donna Verreynne

About Us

Generating you more leads.

I started Leading Light Digital because I genuinely believe that great digital marketing, especially lead generation, changes the trajectory of a business. Seven years in, that belief hasn't changed. What has changed is just how far the tools, the strategy, and the results have come.

THE JOURNEY

Armed with a Bachelor of Arts in Marketing, Management and Media from UKZN, I joined IX Online Motoring, a Durban-based automotive advertising agency, where my lead generation journey began in earnest. It was fast-paced, data-driven, and, honestly, I was hooked. I also happened to meet my husband David there (he was my manager when I started, which makes for a good story at dinner parties).

 

Since then, I've added Meta certifications and a growing portfolio of short courses specifically in digital and social media marketing, because in this industry, staying current isn't optional.

 

In 2019, I took the leap and launched Leading Light Digital. My first major client? Hatfield Motor Group, a relationship that started back at IX and has grown with me ever since. In those early days I focused heavily on social media content, strategy and engagement. But my passion for lead generation kept pulling me back

training.jpg

THE NICHE — AND WHY IT MATTERS

Lead generation isn't just what I do, it's what I'm genuinely obsessed with. Because a lead isn't a number. It's a real person who raised their hand. My job is to make sure the right hand goes up, at the right time, for the right reason.

I was the first agency in South Africa to research, develop and launch TikTok lead generation campaigns for the automotive sector. Not just putting ads on a new platform but building a proper lead gen strategy from the ground up, including implementing custom qualifying questions on lead forms to make sure the leads coming through were actually sales-ready. Better quality leads. Less wasted time for sales teams.

 

More closed deals. That same thinking drives everything I do for clients across industries: if a campaign isn't producing meaningful leads, we rethink the strategy, the creative, the targeting or whatever it takes. I love working with clients who are open to trying new approaches, and I regularly bring fresh ideas around ad creatives, audience targeting, and campaign structure to help them get better results.

c9aaaa1b-322a-4d67-8952-e7df949ec6c2.jpg

WHO WE WORK WITH

While we're proudly rooted in KwaZulu-Natal, Leading Light Digital works with businesses across South Africa — and beyond. Digital marketing has no borders, and neither do we. Whether you're a local service business in Durban or a company looking to grow your reach nationally or globally, we can help.

 

Over the years we've worked with a genuinely diverse mix of businesses, from large automotive groups to small and medium businesses across a wide range of industries. Some examples include home care, wellness and spa, accounting, IT, telecoms, air conditioning installation and services, and print solutions, where targeted lead generation campaigns delivered real, measurable enquiries.

  • Automotive

  • IT & tech

  • Home Care

  • Aircon & HVAC

  • Wellness & Spa

  • Telecoms

  • Accounting

  • Print Solutions

No matter the industry, the fundamentals are the same: understand the customer, craft the right message, put it in front of the right people, and make it easy for them to take action. That's what we do.

CREDENTIALS & EXPERTISE

Leading Light Digital is a focused, expert team, built to deliver senior-level thinking and hands-on execution for every client we work with. No juniors running your campaigns, no account managers in the middle. Just the right people doing the right work.

Donna​
Founder and Director

  • Lead generation strategy

  • Meta & TikTok advertising

  • Campaign creative & targeting

  • Marketing strategy

David
Head of Digital

  • Google Ads

  • SEO

  • Web development

  • Analytics & tracking

Kerry
Admin & Accounts

  • Client administration

  • Accounts & invoicing

  • Operations support

No matter the industry, the fundamentals are the same: understand the customer, craft the right message, put it in front of the right people, and make it easy for them to take action. That's what we do.

BEYOND THE SCREEN

When I'm not deep in a campaign or pulling apart a lead funnel, I'm a mom to two little girls who keep me very grounded, very busy, and very grateful. Balance is a work in progress, but that's what keeps the drive alive.

About Leading Light Digital: Leading Light Digital is a South African digital marketing agency founded in 2019 by Donna, based in KwaZulu-Natal. The agency specialises in lead generation strategy, Meta advertising, Google Ads, TikTok campaigns, and AI search visibility (AEO and GEO) for South African businesses and global clients. Donna holds a BA in Marketing, Management and Media from UKZN and is a Meta-certified digital marketing practitioner. Leading Light Digital has worked with clients across automotive, home care, wellness, accounting, IT, telecoms, aircon, and print solutions sectors, including Hatfield Motor Group, and was the first South African agency to launch TikTok lead generation for the automotive sector

bottom of page